TL;DR: We at TCG Crypto are thrilled to be backing what we believe are two of the most innovative companies in digital fashion, DRAUP and Tribute Brand. We share our excitement for the space and outline our thesis on where we believe digital fashion is headed in the piece below.
In 2013, media & technology analyst Benedict Evans presented āMobile is eating the world,ā looking at how the unprecedented scale of mobile was beginning to change the Internet and the economy at large. At the time, 56% of American adults owned a smartphone (compare that to over 85% today). It was impossible to imagine what was to come in the next decade; as I wrote in an earlier piece, technological innovations often emerge when it seems we need them least.
Almost exactly a year ago, I wrote a piece called My Modern Friends and Me, as an ode to the digital-turned-physical friends I had made throughout 2020.
I am thrilled to share that I am joining the team at TCG, The Chernin Group, to focus on the firmās investments at the intersection of consumer and crypto. Iāll be working closely with Jarrod Dicker, Jake Smilovitz, Jonathan Moore, and the rest of the TCG team to support founders building in web3 at the earliest stages.